MA in Digital Media:

What is media Technology Definition?


By Bailey Socha and Barbara Eber-Schmid

Introduction: What isn’t new media?

New Media is a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media changes daily, and will continue to do so. New media evolves and morphs continuously. What it will be tomorrow is virtually unpredictable for most of us, but we do know that it will continue to evolve in fast and furious ways. However, in order to understand an extremely complex and amorphous concept we need a base line. Since Wikipedia has become one of the most popular storehouses of knowledge in the new media age, it would be beneficial to begin there:

Wikipedia defines New Media as:

“… a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.

Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers. Facebook is an example of the social media model, in which most users are also participants.

Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive.[1] Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media does not include television programs, feature films, magazines, books, or paper-based publications – unless they contain technologies that enable digital interactivity.“

As a consequence of the quick embrace of New Media by business, causes, communications, and a multitude of others, the question of “what is new media?” did not receive an official or standardized response. Instead, responses to this question have often entailed a series of hackneyed keywords or empty phrases whose effectiveness is yet to be determined. The question of new media isn’t a question that merely indexes new toys and tools. Rather, there is a qualitative question that lurks beneath the shining surface of the screen brandishing the images we associate as products or elements of New Media. A good question to ask instead of “what is new media?” is “what isn’t new media?” To be sure, there are some definite signposts to guide the twenty-first century user’s query.

The term “new media” seems to escape its very definition. Loosely, new media is a way of organizing a cloud of technology, skills, and processes that change so quickly that it is impossible to fully define just what those tools and processes are. For example, the cell phone in the late 1980’s could be thought of as part of new media, while today the term might only apply selectively to a certain type of phone with a given system of applications, or even more commonly, the content of those apps. Part of the difficulty in defining New Media is that there is an elusive quality to the idea of “new.” The very prospect of being new denotes an event just beyond the horizon, something that has only just arrived and which we are just beginning to get our hands on. Perhaps in searching for a suitable characterization for this network of tools and ideas is the idea of limitless possibility. Limitless possibility for communication, for innovation, and education is certainly a fundamental element that shapes our conceptions of new media usage from now on.

Nevertheless, in seeking a definition of “New Media” we need some basic tenets that can help us get a better positive understanding of what New Media is beyond what New Media isn’t. New media can be characterized by the variegated use of images, words, and sounds. These networks of images, sounds, and text data are different from old media formats such as hardcopy newspapers because of the nesting characteristic.

Nesting is a way of organizing of the presentation of information according to subjects while paying secondary attention to context. In the place of context, nesting (most commonly seen in text or image hyper-linking) is a format that fosters organization in a way in which elements interact with one another instead of simply following a straight order. This new organization of data does not require a “back story” and each interactive element of information stands alone. New media requires a non-linear interpretation, since many sources are often oriented around the same subject-center, but are not always collated. At the end of the day all this means is that one of the primary characteristics of new media is that it is freed from the linear restrictions of older formats such as newspapers, books, and magazines.



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